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How many ads does YouTube serve for 1 hour of video?
#1
For anyone watching YouTube without an ad blocker or Premium membership, the number of ads it serves has come to the point where it is like American public broadcast TV channels.  Up until recently, I was using a loophole where one could sign up to YouTube Premium in a country where it costs under €4 Euro per month through the use of a VPN.  However, Google cracked down on it and sure enough they cancelled the subscription on my account saying that they don't believe the country I signed up in to be accurate. 

As I mainly watch YouTube on a PC, the next best workaround I found is to use the browser Brave just for YouTube, which has a built-in ad blocker.  While I could just install an ad blocker on my main Firefox browser, personally I don't find the ads bothersome on the vast majority of websites, unlike YouTube where they clearly went overkill.  Some websites really put up a fuss when they detect an ad blocker, such as CellMapper.  I didn't realise just how bad the ads got on YouTube over the past few years until I tried watching a few videos and found myself just wanting to leave the site rather than watch through/skip so many ads!

For curiosity, to find out just how intensive the ads got on YouTube, I opened up the Chrome web browser, started playback of a random video with auto-play enabled and left my PC screen recording for a 2 hour period.  When I returned, I went through the recording noting the time stamps of each individual ad and whether it showed the 'Skip' button after 5 seconds into the ad.  I put these details into a spreadsheet to get the accumulative number of ads, ad time (5 seconds for skippable ads) and video time:

   

In the 2 hour recording, YouTube played just over 40 minutes of ads!  As most people skip ads that are skippable, the last column shows the accumulate ad time where skippable ads are counted as 5 seconds, which would have reduced the total ad time down to about 4.5 minutes.

If we look at the accumulative video time column, we can see that by the time YouTube played 1 hour of actual video content, it served 23 ads, which consisted of 10 double ads and 3 single ads.  Two pairs of doubles were effectively 4 in a row due to a double ad being played at the end of one video followed by a double ad at the start of the next video. 7 of the ads could not be skipped.  No wonder so many people are turning to ad blockers and unofficial ad blocking YouTube apps.

I recently started using Spotify to listen to music, so was curious to see how it compares for ads without a subscription.  The Spotify Desktop app turned out to be surprisingly tame, playing just 2 ads in the hour I left it playing music while reading a magazine.  Just to rule out a fluke, I played it another hour and it did not play a single ad.  The Spotify App on my Android based phone however is more ad intensive and played 8 ads during 1 hour of playback, which consisted of 2 double ads and 4 single ads.  Unlike YouTube, Spotify's ads cannot be skipped and last about 30 seconds each.
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#2
On my Mac desktop, I use DuckDuckGo browser, mainly for privacy reasons. This browser has 'DuckPlayer' integrated, which seems to block 100% of YouTube ads. Of course, this may be a temporary relief, only, until Google is going to target that browser. For the moment, it works great on the desktop version, not on Android.

On the long run, the only way how we can combat excessive ads, is to address the root problem: the companies that pay Google for nagging us.
Whenever I see ad for a product that I use, I simply switch to a different supplier. At least, I stop paying for the discomfort caused by excessive ads.
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#3
There is another way for watching YT Premium.

3.67 a month I paid on Gamsgo and it lasts from 2018 when I came in Ireland.
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#4
(17/09/2024, 07:30 AM)ocer Wrote: There is another way for watching YT Premium.

3.67 a month I paid on Gamsgo and it lasts from 2018 when I came in Ireland.

Yes mate, use an adblocker extension on your web browser. Such as UBlock Origin
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#5
That's great that DuckDuckGo browser also provides ad blocking capability for YouTube, so another option if something happens with Brave. I gave it a quick test run on my PC and works well the DuckPlayer option. The DuckDuckGo mobile App DuckPlayer however doesn't seem to work directly on the YouTube website, i.e. I tested a random video and it started playing with ads. However, it turns out there is the Brave browser for Android and YouTube appears to play ad free with it, so at least this is a workaround for the rare time I need to watch something on YouTube on my phone.

(17/09/2024, 07:30 AM)ocer Wrote: 3.67 a month I paid on Gamsgo and it lasts from 2018 when I came in Ireland.
I did consider Gamsgo for YouTube, however I mainly used Premium for YouTube Music and lately find it poor at recommending songs in radio mode. I originally joined back when it was Google Play Music, which I recall worked a lot better, especially in signal blackspots on the move as YouTube Music does not buffer several songs ahead like Google Play Music used to do. Hopefully Gamsgo will offer Spotify again as it keeps showing an inventory shortage and the day I spotted the icon lit, I didn't realise how quickly its accounts get snapped up!
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#6
As I mainly listen to music on my mobile and speaker in radio mode, I found one good free alternative that has a very good variety of music, especially upbeat and cheerful oldies - HITRADIO RTL. It has a German Newsbreak on the hour that lasts about 3 to 4 minutes and some announcement on the half hour that lasts about a minute, but still fewer interruptions than the ad breaks on Spotify's free plan. It has already lead to earworms, something I haven't experienced in a long time. It's surprising how many songs I long forgot about or oldies that I don't recall hearing before.

I will still keep an eye on Gamsgo in case Spotify becomes available again. Even then I will continue tuning into the various RTL stations to discover songs to add to playlists.

They have an App which avoids the Tune-in Ads when listening on headphones. It lacks a cast feature, so still need to use Tune-in to cast to a speaker.

Web player: https://webradio.hitradio-rtl.de/

App: https://play.google.com/store/apps/detai...tl_android
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#7
I just saw a people mentioning on Boards that YouTube Premium has gone up in price with a massive jump for the family plan:

   

The family plan now costs more than Sky TV!  (At least their base Stream TV offer)
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#8
After using Spotify without a subscription for a few weeks, I see how they gradually try luring users to Premium, in my case abandon it until now - The ads suddenly got a lot more intense right after their €10.99 for 3 months offer ended.  Basically their mobile App went to playing ads after every second song, sometimes after a single song.  The desktop app increased to playing an ad every 3 or 4 songs with regular pop-up ads covering the interface. 

I have now signed up to Spotify Premium via GamsGo.  Their monthly price has gone up €2.94, but still tiny compared to the Irish price. 

For anyone considering the GamsGo route, there are a few caveats:
  • The full year must be paid up-front, in this case €34.57 (after a small discount with the GIVEME5 coupon).
  • There is a warning not to change the account e-mail, username, password or region.
  • If you do not renew, you lose the account, so don't forget to backup any playlists if you choose not to renew.
When I logged in, it gave various Nigerian recommendation including the Nigeria Top 40, so no doubt Nigerian based. Big Grin 

One other caveat with moving from YouTube Music to Spotify is playback is limited to a single device.  This could be an issue with having smart speakers where someone may ask the speaker to play music and find that Spotify refuses to play while out and about.

To update on HITRADIO RTL, after 10pm their stations play music non-stop apart from the few second station jingle. Their App is also great for instantly changing stations like pressing presets on a physical radio - No stupid ad each time you change station unlike most Irish radio streams.
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#9
After using the Brave browser just over a month for YouTube, the only minor issue I encountered is that YouTube occasionally shows a buffering black screen for 10 to 30 seconds at the start of a video. This is presumably where it would play an unskippable ad as the total video length shows as 10 to 20 seconds when this happens and then shows the proper length when the main video starts. A simple workaround - Just press the F5 key (Refresh) and the main video starts straight away. Wink

So far the only YouTube I've watched on my mobile is from clips sent to me in WhatsApp. It turns out that WhatsApp plays YouTube ad free with its embedded player.
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